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As a project manager, it’s my responsibility to ensure that projects under my stewardship run efficiently to a clear plan. I support technical leads and account directors to ensure that the right resource is allocated to projects and ensure tasks are completed on time.

What is your professional progression internally or externally? If external, how did it help you arrive at ob体育靠谱足球下载?

Following graduating from London Metropolitan University I went straight into an agency based project management role. I worked a diverse range of marketing projects before moving into an offline focused role for a short period of time. In 2016 I went back into digital agency life with affinity in Norwich where I worked on digital marketing projects again. I also worked on conversion rate optimisation and web development projects giving me a rounded knowledge of how traffic is generated, and understanding how you can encourage that traffic to convert. The pull of interesting and diverse marketing projects was too strong again in 2019. The opportunity to join the ob体育靠谱足球下载 team arose allowing me to apply my extensive experience in digital project management in a new forward thinking environment.

What is it about Digital Marketing that you find most interesting?

For me the most interesting thing about digital marketing is the analysis and understanding of how different customer types respond to particular marketing techniques. It’s really interesting to understand what customers are looking for and why. Once you’ve done this you can deliver the right adverts to them at the right time by applying optimisations to relevant campaigns.

What do you enjoy most about your role?

The element I enjoy most about my role is the dynamic nature of the day to day. Not only do I get to experience the inner workings of the ever changing digital environment, but also the people and strategies that come with it.

What do you like doing when not at work?

When I’m not at work I enjoy sport, cinema, games and spending time with the people that are most important to me. Planning exciting trips to see shows, sports events or even visits to Disneyland Paris are always at the forefront of mind.