The client: Hampshire College
What they do: Private liberal arts college
ob体育靠谱足球下载 have been supporting Hampshire College with Digital Marketing since 2016.
Initially engaged to assist in reputation management through improving organic performance, and having helped navigate further financial and strategic challenges in 2019, we now provide Paid Media expertise focused on driving college applications.
What we did
In June 2021, following a pause in hosting campus visits due to the pandemic, Hampshire College asked ob体育靠谱足球下载 to support them in achieving an ambitious target of admissions to return to pre-Covid numbers.
We worked in partnership to develop a full-funnel, multi-channel marketing strategy, leveraging a suite of new video content to great effect through Google, TikTok and the Outbrain platform.
Within months of implementing our new strategy, Hampshire achieved the highest number of online leads since January 2019, and by the end of the admissions cycle, they had exceeded their targets.
- Comparison Period 1 July 2021 to 30 June 2022.
- Increase in lead form completions = +63.5% (from 728 to 1190)
- Paid Media CPL reduction = -93.2%
- Brand reach/awareness = 54.3M impressions and 4.7M video views
“Our partnership with ob体育靠谱足球下载 is exactly that: a truly mutual relationship in which we work together to strategize and execute for the best possible results. They listen carefully to our specific goals and challenges and come back to us with thoughtful and comprehensive tactics. It is a creative, exciting way of working, and one of the great pleasures of my position.”
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Talk to us about how we can help you achieve it with our growth-focused approach.