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Consultancy  Traffic  


The client: Animed
What they do: Pet medications, food and accessories

A snapshot

Animed tasked us with wanting to maximise the value  of the traffic coming to their website.

What we did

To maximise the value of the traffic coming to the Animed site, we first
conducted a CRO audit, using qualitative and quantitative research
methods to identify barriers to conversion and opportunities to improve
the user experience. This provided a foundation for our A/B testing
roadmap: prioritising optimisation activity for the most impactful pages
and segments.

Based on the research from our CRO audit, we uncovered an opportunity
to better highlight the benefits of subscription orders and use clearer
signposting to signal that orders could be repeated. We tested a range
of micro copy alongside the call-to-action, and clearly highlighted the
benefits of subscriptions (such as convenience and being able to pause or cancel at any time near the button.

The results

Our hypothesis proved successful, with the new subscription order micro
copy resulting in a 102% increase in scheduled orders added to basket,
and a 3% increase in E-commerce Conversion Rate. If the new variant
we tested continued to perform consistently at the same level, this would
amount to an annualised benefit of an additional 16,411 subscription
orders added to basket per year.


“ob体育靠谱足球下载 are fabulous to work with: really friendly, knowledgeable and helpful. Our optimisation programme has been a huge success down to ob体育靠谱足球下载’s efforts.”

Dawn McMullan

Head of Sales & Marketing, Animed Direct

You have a specific goal.

Talk to us about how we can help you achieve it with our growth-focused approach.

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